Responsive Food Customization & Opportunities for Brand Development

Although product customization is not new, today’s increased connectivity and the demands of modern consumers have cued some brands to the need for better adaptability. In an era when trends can rapidly go mainstream, food producers need to be able to move fast and re-imagine their products before competitors beat them to the shelf. Whereas startup entrepreneurs may be able to customize products quickly, large manufacturers have more at stake and historically have been slower to respond to evolving consumer demands. Gatorade took decades to enter the protein bar market and Clif bars needed several years before adding energy gels to their line of products. However, with modern technology allowing consumers to exercise more power in the sales cycle, today’s brands can no longer take decades to respond to consumer demands and adapt to emerging trends. Thanks to Redox Development they no longer have to.

Using a proprietary manufacturing process and a revolutionary base product, Redox Development specializes in helping brands re-imagine their products allowing them to compete in new categories, and capitalize on trends just as they hit the tipping point of mass demand.

Standard Versus Custom

Whereas a standardized product has a predetermined manufacturing process with no possibility for alterations, a customized product is one that should be adaptable to the demands and desires of the consumer. Unfortunately, food production is often slow for mass producers. The required research and development time to customize a product is such that customization really doesn't exist for large-scale food manufacturers. As a result, food customization has traditionally been viewed through the narrow lens of white-labeling, or product variants that target new flavors. With Redox Development’s innovative manufacturing process, responsive food customization is now possible and may include reformulation, category transformation, and manufacturing modifications that increase speed and reduce costs.

With a revolutionary base product that can be customized with any formula to produce something entirely new, Redox Development offers customization to meet specific requirements, ingredient preferences, or lifestyle specifications (vegetarian, gluten-free, etc) that brands want to satisfy. Moreover, Redox can customize products to address even the most unique requests like converting a liquid product into an edible snack, and offer a high degree of flexibility in terms of experimentation, design, and functionality.

Brands that embrace customization to connect with consumers and gain a competitive advantage may differentiate themselves from competitors and employ customization as a tool that drives brand growth.

With decades of research and development experience, Redox Development specializes in natural and organic foods and has launched several brands in this category. Today Redox Development is enthusiastic to offer brands the ability to increase consumer loyalty by being responsive to customer demands and expanding markets. Redox has developed a unique method to create completely customizable natural food products with nutrient-dense superfoods that offer incredible durability and increased shelf-life at reduced production time and costs.

If your brand is ready to have your food products tailored to meet the specific requests, dietary restrictions, and nutritional needs of your individual consumers Redox Development has the technology, manufacturing, and product development expertise to help you succeed. Some of the key benefits of working with Redox Development include:

• ​Completely customizable recipes

• Unique shapes and sizes

• Higher quality products at a lower cost

• Reduced production time

• Doubling shelf-life without the use of preservatives

• Products that adapt to extreme hot/cold conditions